We all know that most people will use the first page of Google search, so it’s important to get your website on the first page. If you own a website or websites, you’ve probably gotten some emails regarding SEO. SEO is done to optimize your website for people trying to search something your website offers. It not only puts your website on the first page on google or Bing, but helps people find your website through back-linking as well. With proper SEO, you can generate higher number of visitors.
Why is SEO so great? Usually when people “search” for stuff, they’re already in the mindset of purchasing the product or service. Unlike advertisement, SEO lures people in when they want it the most, which is why it’s so great. For example, when we search videos on YouTube, we plan on watching a video that’s related to what we search. However, when we see Video ads on YouTube, we either ignore it or click it depending on the situation. Also, you don’t need to constantly use money to advertise and generate traffic.
When you have a good SEO, you’ll have a high traffic from Organic search. If you use Google Analytics (which you should), It tells you how many visitors comes from which source, such as, Organic search, Direct, Referral, Social, and more.
Alright, so let’s start the SEO process for your website. I’ll be covering the basics, so if you want to go above and beyond, you’d need to do self-research. Let’s first focus on the contents of your website and how relevant it is to what people search. The title is the most important thing. These days, people come up with the weirdest title page, to attract visitors. For example, titling a video “a bug puking after seeing a girls face” when it’s just a video of bug spitting out food. Not only is this considered clickbait, this can cause you to lose dedicated visitors.
Be sure to watch out what title you give your page. Here’s an interesting thing about search words drop and the Google’s new ranking system. Say your website page with the title “how to drive while eating with one hand” can be found with many keywords, such as how to drive, how to drive with one hand, and drive while eating. The key word “how to drive” might be popular in the beginning because people search “how to drive”, thanks to the new law changing age limit for driving. However, people will soon realize that the content your website offers them isn’t what they needed (since they need to learn how to drive properly instead of how to drive while eating), thus leaving the website quicker. This reduces bounce rate and will tell Google that your website is not good and drop the rank. But this isn’t bad, because this just means that your website won’t show when people search the key word “how to drive” while it shows up when they search how to drive with one hand.
The description of the page, content of the page (content should be relative), titles of image (if you know a bit of coding, images have ALT text, which will help you show up on image search section of Google), and everything that’s considered a content on the page should be relative to each other if possible.
Next thing to focus on is inbound links. This is the most important factor of them all. Before starting this part, remember that quality > quantity. As I’ve talked about before, backlink is part of the SEO process. What backlink does is, it helps you connect your website from other relative websites.
You will want to know how many website pages have your links and what kind of websites they are. You can use the link here to find out (https://majestic.com). This is important because if you have a website that sells swords, you’d want your URL to be all over popular sword websites and not a car website. The website majestic will do a backlink breakdown and tell you if it’s frames, images, texts, or redirects that are generating traffic. It also tells if the visitors bothered to click on the link or not.
In the majestic website, it has a graph that looks like supply and demand, except it says trust flow and citation flow. Trust flow is a number that represents how trustworthy a page is, while citation flow is a number predicting how influential the URL is based on how many sites link to it. A good ratio would be 1 to 1, and you will want at least a 10 on trust flow.
Next thing to focus on is Internal linking. This is probably the easiest thing to do, it is also important because if you link a part of your page to another page of your website (if it’s related), the page ranking will go up. What you shouldn’t do is include 10 different pages for your top 10 food article post, just to get more page views (a lot of websites do this, and this does nothing but angers visitors).
If you have a certain niche, it means that your competition is going to be low. This means that your SEO process and the raising the website ranking will be much easier. SEO process will continue to grow and people will come up with better methods to go against his or her competitions, however, if you have a special niche go for it!