Carbide and the Bhopal Incident

Union Carbide Corporation is a wholly owned subsidiary of DOW chemical company. Carbide is a great company that have followed the guidelines set by the OECD.  However, the company was responsible for the Bhopal incident, which was one of the…

Business ethics and capitalism

There are multiple ethical values in business, which are religion, philosophy, culture, and law (Business, government, and society. Steiner pg. 200). Business ethics affect people’s life, and running a business in an unethical behavior can result in bigger charges than…

Researching your online competitors

Researching your competitors give you some of the greatest data that you can analyze to improve your company. Always remember that you need to continue re-investing your revenue back into the company for further development. Free market and the invisible…

Knowing your Target Market Advanced

Doing research on your audience online is vastly different than doing it in person. When you do it online, you get a head start, since a website can automatically pull a user’s demographic, geographic, psychographic, and behavioristic factors. You don’t…

Knowing your Target Market

Online marketing is strategic.  To generate proper traffic, you’ll need to develop a proper framework. Before you advertise, what you need to pinpoint out is your target market, such as, customers, prospects (potential customers), and partners in crime.  This is…